If you’ve ever opened a pack of cigarettes and thought, “Wait, how many are in here?”, you’re not alone. Most people assume it’s always 20, but that’s not a hard and fast rule. Depending on where you are, what brand you’re holding, and how the government regulates tobacco, the number can vary quite a bit.
Whether you’re a casual smoker, a seller, or a brand owner looking to design your own line of cigarette or e-cigarette packaging, understanding how many cigarettes go in a pack, and why, is more important than it seems.
At Boxetto, we specialise in both Custom Cigarette Boxes and Custom E-Cigarette Boxes, and we know that pack size and design aren’t just about looks, they’re about function, legality, marketing, and consumer trust.
Standard Pack Size 20 Cigarettes Why?
In the United States, the standard cigarette pack holds 20 sticks. This isn’t just a habit, it’s a legal benchmark regulated by the FDA. It’s become the industry norm because it balances product quantity, affordability, and packaging convenience.
You’re not likely to see smaller or larger packs in typical U.S. retail environments, but globally? That’s a different story.
At Boxetto, we specialise in both Custom Cigarette Boxes and Custom E-Cigarette Boxes, and we know that pack size and design aren’t just about looks, they’re about function, legality, marketing, and consumer trust.
Different Countries, Different Cigarette Counts
United States
As mentioned, 20 cigarettes per pack is the law. You won’t find 10-packs or 25s in corner stores, because regulations aim to reduce tobacco’s accessibility—especially for younger demographics.
Canada
Here, 25-cigarette packs are common. They’re often favored by heavy smokers because they offer better value per stick. You’ll also see cartons of 200 or more.
Australia
Australia goes big, literally. Packs may contain 25, 26, or even 30 cigarettes. The country also enforces plain packaging laws, meaning all cigarette boxes look the same, covered with graphic health warnings, regardless of the brand.
Japan & China
In most parts of Asia, the standard is still 20 cigarettes, but 10-stick mini packs are also widespread, especially in vending machines and convenience stores.
Europe
Most European countries stick with the 20-cigarette standard, though you’ll sometimes see 19 or 21 as a marketing or pricing tactic.
The History Behind Cigarette Packs
Believe it or not, the modern cigarette pack has a rich history. Before the 20-cigarette standard, tobacco was typically sold in bulk or in loose rolls. But as cigarette smoking grew in popularity, especially after World War I, manufacturers began to realise the need for packaging that could be easily carried and stored.
- 1915: The American Tobacco Company was the first to introduce the flip-top cigarette pack, which became an instant hit due to its convenience and the “flip” closure that kept cigarettes fresh.
- 1940s-50s: As the demand for cigarettes soared, so did the need for standardisation in packaging. The 20-cigarette pack became the global standard, striking a balance between consumer needs and manufacturing efficiency.
At Boxetto, we take inspiration from this history to create modern packaging that respects tradition while embracing innovation.
Types of Cigarette Packs
Soft Packs
Made of thin, flexible material, usually paperboard. These are easy to carry but not crush-proof. They typically contain 20 cigarettes and are often associated with vintage or high-end lines.
Hard Packs
The more durable, crush-proof version, made from rigid cardboard or plastic. This is the most popular pack style in the U.S. and also holds 20 cigarettes.
Flip-Top Packs
Hard packs with a hinged lid, easy to open, helps keep the smokes fresh. Used across all market levels from value brands to premium labels.
Slide or Box Packs
Think of a drawer-style open and close. These look sleek and modern, typically used for upscale branding. Usually contain 20–25 cigarettes.
Decorative or Limited Edition Packs
Designed with special graphics, embossing, or foil. These are often used for new product launches or limited releases. They might hold 10 or even 5 cigarettes, mainly for collectibility or novelty.
Boxetto offers full packaging solutions for all these styles—including Custom Cigarette Boxes that meet U.S. regulations and look great on shelves.
What About Multipacks and Mini Packs?
Mini Packs (10s)
These are half-sized cigarette packs containing 10 cigarettes. While they’re common in parts of Asia and Europe, they’re restricted in the U.S. because of concerns over making cigarettes too accessible to younger users.
Mini packs are handy for casual smokers or travel-sized convenience but come at a higher per-stick price.
Multipacks
Multipacks bundle multiple standard-sized packs (usually 5 or 10) into one larger unit. These are typically sold in:
- Wholesale stores
- Duty-free shops
- Vape/tobacco specialty retailers
Whether you’re producing singles or full cartons, Boxetto can create packaging solutions at any scale, from mini packs to wholesale-ready multipacks.
Cigarette Sizes Explained (No Table Needed!)
Standard Size (70–85 mm)
This is your classic cigarette length, fits easily in a standard pack and is widely produced.
King Size (84–90 mm)
This is your classic cigarette length, fits easily in a standard pack and is widely produced.
100s or Longs (100–120 mm)
Extra-long smokes for people who like their cigarettes to last. These need slightly taller packaging.
Slims (100–120 mm, thinner)
These look elegant and are targeted toward niche markets. They come in specialized, narrow packs.
Why Pack Size Matters for Brands
If you’re a brand looking to break into the U.S. cigarette or tobacco market, packaging isn’t just about the aesthetic. It’s about strategy and survival.
- Health compliance: You need to meet FDA guidelines, including health warnings and minimum pack sizes.
- Marketing limits: The pack may be your only allowed branding space in some markets.
- Shelf presence: The right size and design can help your product pop, especially with display restrictions.
At Boxetto, we understand how tricky this balance is. That’s why we create fully compliant, fully customized packaging that checks every box, functionality, design, and regulation.
It’s Not Just a Cigarette Box It’s Strategy
If you’re a brand looking to break into the U.S. cigarette or tobacco market, packaging isn’t just about the aesthetic. It’s about strategy and survival.
- Health compliance: You need to meet FDA guidelines, including health warnings and minimum pack sizes.
- Marketing limits: The pack may be your only allowed branding space in some markets.
- Shelf presence: The right size and design can help your product pop, especially with display restrictions.
At Boxetto, we understand how tricky this balance is. That’s why we create fully compliant, fully customized packaging that checks every box, functionality, design, and regulation.
FAQs
1. Can you sell cigarette packs with fewer than 20 cigarettes in the U.S.?
Nope. FDA rules prevent the sale of smaller packs like 10s, to keep smoking less accessible and reduce initiation among teens.
2. Are 25- or 30-pack cigarettes legal in the U.S.?
They’re not common and usually not sold over the counter. In other countries like Canada or Australia, yes, but in the U.S., 20 is the standard.
3. Why do some countries allow bigger packs?
It’s often driven by local market demand, smoker preferences, and pricing strategies. Bigger packs can offer more value per stick, which is attractive to frequent smokers.
4. What’s the benefit of multipacks?
Multipacks save time and money. They offer slight discounts per pack and are ideal for bulk purchases, especially in duty-free or wholesale settings.
5. Can cigarette packaging really affect sales?
Absolutely. The pack is your brand’s face on the shelf. A unique design, finish, or structure can be the difference between a glance and a sale. That’s why Boxetto helps brands craft standout, compliant, and effective cigarette packaging for the U.S. market.
